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Integrate and Analyze Marketing Data with Marketing Cloud Intelligence
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          Use a Connector in Tableau to Pull Reports from Marketing Cloud Intelligence

          Use a Connector in Tableau to Pull Reports from Marketing Cloud Intelligence

          Connect to Marketing Cloud Intelligence from Tableau Desktop, Tableau Server, Tableau Online, or Tableau Prep using the Marketing Cloud Intelligence connector.

          Required Editions

          User Permissions Needed
          To use the Marketing Cloud Intelligence connector: Admin

          If your Tableau version is 2021.1 or earlier, download the Marketing Cloud Intelligence connector and driver from the Tableau Exchange.

          If you use Tableau 2021.2 or later, the Marketing Cloud Intelligence connector is included, you still need to download the driver from the Tableau Exchange.

          Note
          Note The Marketing Cloud Intelligence Connector in Tableau is supported in Tableau 2020.3 and later.
          1. In Tableau, click Connect.
          2. Select Marketing Cloud Intelligence [Datorama] by Salesforce.
          3. Enter your Intelligence information:
            1. From the Environment Platform dropdown list, select your Intelligence platform, which you can obtain from the Marketing Cloud Intelligence URL.
            2. Enter your Intelligence workspace ID. You can find the ID either inside the URL or by going to your workspace settings.

              Find Tableau workspace ID in browser URL

            3. For your access token, in Marketing Cloud Intelligence, go to Analyze & Act and select Tableau Data Connection. Click Copy Token, and paste the token into Tableau.
              Note
              Note If this is the first time you’re activating, you must first generate a token in Marketing Cloud Intelligence. Click Activate Tableau Connector, and then click Generate.
              • As part of the activation, determine when to refresh the tables that the connector accesses.
              • The token is generated at the workspace level, so all users in the workspace have the same token. You can change the token or revoke it.
              • When using the connector, you don’t need to create feeds of Tableau reports for delivery in Marketing Cloud Intelligence, use your Tableau Reports instead.

              Copy Tableau token

            4. Click Sign In. All your Tableau reports from Marketing Cloud Intelligence appear under Table.

              View Tableau reports from the Tables menu

            5. If you don’t see a new report under Table, go to the Marketing Cloud Intelligence [Datorama] Connector in Tableau tab and click Run Now to refresh the reports.

              Run tableau to refresh reports

            6. When you see the reports that you need, drag them in Tableau and visualize your data.

              Drag report into Tableau

              Visualize report in Tableau

           
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