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Messaging Data Stream Type in Marketing Cloud Intelligence
The messaging data stream type ingests email, mobile phone, and journey data. A message can be in the form of an email, text message, or app notification. It’s typically associated with measurements such as how many people received, opened, or clicked a message. This data stream type can be used to ingest data from platforms such as Salesforce Marketing Cloud, Marketo, and Adobe.
- Messaging Data Stream Type Entities in Marketing Cloud Intelligence
The messaging data stream type contains three types of entities: messaging, ads, and overarching.

