Use API Connectors to Connect Your Data in Marketing Cloud Intelligence

Marketing Cloud Intelligence offers thousands of API connectors that you can use to connect to Intelligence. The API connectors vary from marketing vendors to technical vendors. You can also download additional connectors via the Marketplace.

• Adform API Connector
  The Adform API connector retrieves Leads data. The data is aggregated and can only be seen at the campaign level.
• Adglow API Connector
  Adglow is a Social Media Advertising Campaign Management Tool.
• Adjust API Connector
  Adjust provides analytics, measurement, and fraud prevention solutions for mobile app marketers worldwide.
• Adobe Analytics API Connector
  Adobe Analytics is a Web Analytics service that tracks and reports website traffic and interaction.
• Adobe Analytics Custom API Connector
  The Adobe Analytics Custom API Connector allows you to retrieve a custom set of Measurements and Dimensions from the Adobe Analytics API into Marketing Cloud Intelligence.
• Adobe Analytics Custom 2.0 API Connector
  The Adobe Analytics 2.0 Custom API Connector integrates with the latest Adobe Analytics 2.0 API endpoints. The new custom connector allows for simplified query methods and increased capacity for multiple breakdown reports making it the optimal choice for high volume use cases.
• Adobe Analytics Data Warehouse API Connector
  Adobe Analytics is a Web Analytics service that tracks and reports website traffic and interaction.
• Adocean Gemius API Connector
  Adocean is an Ad Server platform that offers advertising space to several Ad Providers at the same time, allowing the same space to be used for direct sales. This enables the automatic optimization of revenue from a single advertising space.
• Adroll API Connector
  AdRoll is an Ecommerce Growth Platform helping brands grow revenue through marketing and ads.
• Adthena API Connector
  Adthena provides search competitive data.
• Affiliate Future API Connector
  Affiliate Future provides advertisers with an effective marketing solution through its affiliate network and tools.
• AirPush API Connector
  Airpush is a mobile ad network that displays data on mobile advertising.
• Amazon Advertising API Connector
  This API connector retrieves data for Amazon Campaign Types Sponsored Products and Headline Search Ads
• Amazon Attribution API Connector
  Amazon Attribution is a platform that gives marketers insights into how their non-Amazon marketing channels across search, social, video, and display impact shopping activity and sales performance on Amazon.
• Amazon Vendor Brand Analytics API Connector in Marketing Cloud Intelligence
  First-party sellers, such as manufacturers and distributors, use the Amazon Vendor Central web interface for selling products directly to Amazon. Connecting to the Amazon Vendor Brand Analytics API gives you information about sales and traffic, consumer behavior, and operations.
• Amazon DSP API Connector
  Amazon DSP is a demand-side platform that enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon.
• Amazon Seller Central API Connector in Marketing Cloud Intelligence
  Amazon Seller Central is a web interface used by brands and merchants to market and sell their products directly to Amazon customers.
• Amazon Vendor Central Inventory API Connector in Marketing Cloud Intelligence
  Amazon Vendor Central Inventory is a web interface used by first-party sellers, such as direct manufacturers and distributors, for selling products directly to Amazon.
• Account Analytics API Connector in Marketing Cloud Intelligence
  With the Marketing Cloud Intelligence Account Analytics connector, you can monitor engagement, page views, audit changes, and entity creation logs. You can use this data to create customized views, add dynamic dashboards, and pull actionable reports. The connector includes logs for both unpublished and published pages.
• AOL One Video API Connector
  The ONE by AOL API connector retrieves data related to Video Ads that are displayed on mobile devices.
• AppNexus Advertiser API Connector
  AppNexus is a global internet technology company that operates an independent marketplace for digital advertising, and enterprise technology for buyers and sellers of digital ads. AppNexus Advertiser is used to retrieve performance, revenue, and profit data across a selected advertiser's creatives and campaigns.
• AppNexus Network API Connector
  AppNexus is a global internet technology company that operates an independent marketplace for digital advertising, and enterprise technology for buyers and sellers of digital ads. AppNexus Network is used to retrieve high-level performance data for a selected member of the AppNexus Network.
• AppNexus Reports API Connector
  AppNexus is a global internet technology company that operates an independent marketplace for digital advertising, and enterprise technology for buyers and sellers of digital ads. AppNexus for Reports is used to retrieve a selection of AppNexus reports.
• Apple News Publisher API Connector
  Apple News Publisher places ads in Channels in the Apple News App on iPhone and iPad.
• Apple Search Ads API Connector
  The Apple Search Ads API retrieves data related to Search Campaigns advertised on Apple App Store. By using this API, you’ll be able to retrieve standard Display data. The Dimensions and Measurements that are pulled through the API match the data that’s displayed on each of the Ad Groups views within the Apple Search UI.
• AppsFlyer API Connector
  The AppsFlyer API connector retrieves App Analytics data. Through our API, you can retrieve the data that’s available in the Geo Daily Report in the AppsFlyer Reports section. The report includes Campaigns data, broken down by Countries and Media Sources.
• Automation Studio for Exporting Data from Marketing Cloud
  When you’re unable to use the Marketing Cloud Intelligence API to grab granular data or a specific dimension and then connect that data to a Granular Data Center, try Automation Studio. With Automation Studio (a Marketing Cloud app) you can extract the granularity of data you need so you can analyze your data with ease.
• AWIN API Connector
  AWIN is a global affiliate marketing network that delivers marketing solutions for advertisers, agencies, and publishers around the world.
• Baidu API Connector
  Baidu, Inc. operates as an Internet Search Provider, which offers internet search solutions and online marketing solutions.
• Basis by Centro API Connector
  Basis by Centro is a provider of enterprise software for digital advertising organizations. Its technology platform, Basis, is the first of its kind SaaS advertising solution unifying programmatic and direct media buying, along with workflow automation, cross-channel campaign planning, universal reporting, and business intelligence.
• Bing Ads API Connector in Marketing Cloud Intelligence
  Use Bing Ads to track and manage your pay-per-click advertising Bing and Yahoo! search engines. Bing Ads is a search channel connector, the data stream types are Ads, Conversion Tag, Conversion Tag with Keywords, and Search Keywords. The data lagging is one day. Bing Ads data is reported in the UTC timezone.
• Brandwatch API Connector
  Brandwatch is a Social Media Monitoring Tool that allows your business to analyze and use business conversations from across the social web.
• BrightEdge API Connector
  BrightEdge is an SEO and content performance marketing platform, helping customers generate more organic traffic.
• CallRail API Connector
  CallRail is a call tracking platform.
• Call Tracking Metrics API Connector
  All fields retrieved are unmapped by default. When you save the data stream you’ll be directed to the mapping screen. Choose the relevant data stream type under the Extended Properties section.
• Comscore API Connector
  Comscore provides a comprehensive, consistent, and unique view of media consumption across media and screens to accurately capture modern media consumption
• Convertr API Connector
  Convertr is a Customer Acquisition Management Platform helping publishers, brands, and agencies improve their leads and the business model that generates them.
• Coosto API Connector
  Coosto is a social media monitoring tool.
• Crimson Hexigon API Connector
  Crimson Hexigon is a social listening platform.
• Criteo For Marketers API Connector
  This API Connector is for Criteo's Marketers Platform.
• Data 360 CI Connector
  Data 360 allows you to unify all your data - from anywhere - for a complete view of your customers. The Data 360 API connector allows you to pull either your calculated insights from Data 360 or use Marketing Cloud Intelligence predefined insights in order to get advanced insights with a click of a button.
• DoubleVerify API Connector
  Use the DoubleVerify API Connector to pull your DoubleVerify measurements and verification data.
• Facebook Ads API Connector in Marketing Cloud Intelligence
  Facebook Ads is a platform on which users can purchase and manage advertising space on Facebook.
• Facebook Attribution API Connector
  Facebook Attribution tool, a platform that gives marketers a better picture of their clients’ journey by measuring performance across publishers, channels, devices and conversions.
• Facebook Ads Custom API Connector in Marketing Cloud Intelligence
  Use the Facebook Ads Custom API connector to retrieve a custom set of measurements and dimensions from the Facebook Ads API into Marketing Cloud Intelligence. The Facebook Ads Custom API connector facilitates the retrieval of unique measurements, such as Reach. These measurements cannot be aggregated. This custom connector requires manual setup. The Facebook ads custom is a display channel connector, the data stream type is ads, conversion tag, and generic. The data lagging is one day.
• Facebook Page Insights API Connector in Marketing Cloud Intelligence
  Use Facebook Page Insights to track user interaction on your Facebook Fan Page. Facebook Insights is seen by all the Admins of your page to help you track the number of active users so you can better understand your page performance. Facebook Page Insights is an organic social channel connector, the data stream type is social objects, and the data lagging is three days.
• Facebook Post Insights API Connector in Marketing Cloud Intelligence
  Use the Facebook post insight connector to understand data on how users engage with your Facebook post so you can make informed decisions on the content you post. Facebook post insights is social channel connector, the data stream type and there’s no data lagging. Facebook post insights pulls data from Graph API, and Insights.
• Facebook Public (Competitive) API Connector
  The Facebook Public Connector retrieves public data such as page likes, post reactions etc.
• Flashtalking API Connector
  The Flashtalking API connector.
• Gartner API Connector
  Gartner is a global research and advisory firm providing information, advice, and tools for leaders in IT, finance, HR, customer service and support, communications, legal and compliance, marketing, sales, and supply chain functions.
• Google Ads API Connector in Marketing Cloud Intelligence
  Use the Google Ads API connector to retrieve a predefined set of dimensions and measurements from the Google Ads API. Google Ads is a display and search channel connector. The data stream type is Ads, and the data lagging is one day.
• Google Ads Custom API Connector in Marketing Cloud Intelligence
  Use the Google Ads Custom API connector to retrieve a custom set of measurements and dimensions. You can also use the Google Ads Custom connector when creating a Granular Data Center. Google Ads Custom is a display and search channel connector, and the data lagging is one day.
• Google Analytics API Connector in Marketing Cloud Intelligence
  Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google Analytics is a web analytics channel connector, the data stream type is web analytics, and the data lag is one day.
• Google Analytics Custom API Connector in Marketing Cloud Intelligence
  Use the Google Analytics Custom API connector to retrieve custom dimensions and metrics. Use custom dimensions to collect and analyze data that Google Analytics doesn’t automatically track. You can combine Analytics data with non-Analytics data using the custom connector. Google Analytics Custom is a web analytics channel connector, and the data lagging is one day.
• Google Ads Manager API Connector
  Google Ad Manager, formerly known as DoubleClick for Publishers (DFP).
• Google Ads Manager Custom API Connector
  Google Ad Manager Custom, formerly known as DoubleClick for Publishers (DFP). Use the Google Ad Manager custom API connector to create the dimension and metric combinations that work best for your use cases. With the custom connector you can analyze your custom data that isn’t available in the standard connector.
• Google Analytics Attribution API Connector
  The Google Analytics Attribution tool is available on the Google Analytics platform. It enables a view of the conversion path a client goes through before the conversion takes place. Tracking starting in the client's first interest until the conversion takes place, across different marketing channels.
• Google Campaign Manager API Connector
  Google Campaign Manager is a web-based ad management system for advertisers and agencies, which helps you manage digital campaigns across websites and mobile.
• Google Campaign Manager Custom API Connector
  Google Campaign Manager Custom, is a web-based ad management system for advertisers and agencies, which helps you manage digital campaigns across websites and mobile platforms.
• Google Display and Video 360 API Connector
  Google Display & Video 360 is a Demand-Side-Platform (DSP) providing global Display Media Buying across Ad Exchanges. Google Display & Video 360 (DV360) was formerly known as DoubleClick Bid Manager (DBM).
• Google Display and Video 360 TrueView API Connector
  TrueView line items allow you to create video campaigns with a range of formats to engage customers on YouTube and across the web on partner sites and apps.
• Google My Business API Connector
  The Google My Business API connector retrieves data related to listings of businesses that are advertised on Google.
• Google Search Console API Connector
  Google Search Console is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.
• Has Offers by Tune API Connector
  Has Offers by Tune is a Performance Marketing Platform and an Affiliate Network.
• Hubspot API Connector
  Hubspot is a marketing automation tool, Marketing Cloud Intelligence currently supports only Email Marketing data.
• Innovid API Connector
  Innovid API Connector
• Interaction Studio API Connector
  Use the Interaction Studio API connector to explore and pull personalization data from your Marketing Cloud Personalization (formerly Interaction Studio) Data Warehouse.
• Instagram by Facebook Connector in Marketing Cloud Intelligence
  The Instagram by Facebook API connector retrieves lifetime post data from Instagram using Facebook’s graph API. This connector pulls a larger variety of measurements, such as organic impressions. Instagram by Facebook is a social channel connector, the data stream type is social objects, and there’s no data lag.
• Instagram Public API Connector
  The Instagram Public (competitive) API allows you to get basic metadata and metrics for other Instagram Business Accounts.
• Integral Ad Science API Connector
  IAS is an Ad Verification Vendor displaying Viewability, Ad Safety, and Ad Fraud data.
• Integrate API Connector
  Integrate is a Demand Generation Marketing Orchestration Software that provides tools for management and scalability of demand marketing efforts
• Kenshoo API Connector
  Kenshoo provides digital marketing solutions in Search, Social, and Display.
• Kochava API Connector
  Kochava is a mobile app marketing tracker.
• Line Ads API Connector
  LINE Ads is a performance-based ad platform for services related to the LINE chat app that enables you to retrieve delivery data from the platform.
• LinkedIn Ads API Connector in Marketing Cloud Intelligence
  Use the LinkedIn Ads API connector to retrieve LinkedIn ad and conversion data. LinkedIn Ads is a display channel, the data stream type is ads, and conversions, and the data lagging is one day.
• LinkedIn Company Page API Connector
  LinkedIn Company Page API Connector.
• MailChimp API Connector
  MailChimp API Connector.
• Marketing Cloud Intelligence Connector for B2C Commerce
  Use the Marketing Cloud Intelligence Connector for B2C Commerce to pull aggregated orders or product-level data from your B2C Commerce site. B2C Commerce gathers data from your realm and configures it into logical datasets called dashboards.
• Moat API Connector
  A digital advertisement search engine. Measures ad viewability on Facebook, Twitter, and YouTube.
• Marketing Cloud (Granular) API Connector
  The Salesforce Marketing Cloud platform delivers relevant, personalized journeys across channels and devices, enabling marketers to deliver the right message at the right time throughout all phases of the relationship. The Marketing Cloud Granular (Standard) connector enables you to pull in all data from Email Studio, Mobile Studio, and Journey Builder into a Granular Data Center.
• Marketo API Connector
  Marketing automation platform.
• MediaMath API Connector
  MediaMath is a Demand-Side Platform (DSP) that provides advertisers and marketers with tools to buy ads online through a single interface.
• MOZ API Connector
  MOZ API is a Search Engine Optimization tool, which among other things, provides different competitive views. By using our API, you’re able to select Domains, and retrieve a variety of Measurements related to them.
• Naver API Connector
  Naver is a Korean search engine, it’s also frequently referred to as 'the Google of South Korea'. This integration allows you to retrieve your search and delivery data from the platform.
• NetBase API Connector
  Netbase is a Social Listening Platform. They develop Natural Language Processing technology that is used to analyze social media and other web content.
• Oauth2 Authentication
  Oauth2 is an authentication method commonly used as a way for users to authorize websites or applications to access their information on other vendors using authentication tokens, without giving them the credentials to the vendor. Oauth2 is used when the connection to a vendor is done through a mediator app.
• Order Management System API Connector
  Order Management System (OMS) is a central hub for handling all aspects of the order life cycle, including order capture, fulfillment, shipping, payment processing, and services.
• Outbrain API Connector
  Outbrain API connector
• Pinterest API Connector
  Pinterest is an online pinboard for collecting visual pieces of multimedia and sharing the content with other users within the platform.
• Pinterest Ads API Connector
  Pinterest Ads is Pinterest’s Advertising Channel, through which Promoted Pins are created, edited, and managed.
• Python Data Stream Retrievals
  Python scripts are an effective, fast growing and easy to use technology, and they are now supported in Marketing Cloud Intelligence as a Retrieval Method for TotalConnect Data Streams. Although in some cases the same results can be achieved using HTTP requests, Python retrievals are more robust while still being flexible, powerful, and relatively easy to set up.
• Quora Ads API Connector
  Quora is an online community that allows users to share knowledge (by asking and answering questions). Quora is one of the highest-quality user-generated content platforms.
• Radarly API Connector
  Radarly by Linkfluence, is a social listening platform that uses Artificial Intelligence (AI) to turn social data into valuable insights. With Radarly, users can leverage social data and gather valuable consumer insights online.
• Reddit Ads API Connector
  Reddit is a social news aggregation, web content rating, and discussion website. Reddit Ads is a platform users can purchase and manage advertising space.
• Salesforce Marketing Cloud Data Extensions
  Salesforce Marketing Cloud is a platform for delivering relevant, personalized journeys across channels and devices - enabling marketers to deliver the right message at the right time throughout all phases of the relationship.
• Salesforce Marketing Cloud Legacy API Connector
  This connector provides data about email marketing campaigns.
• Salesforce Marketing Cloud For Email & Mobile API Connector
  Salesforce Marketing Cloud is a platform for delivering relevant, personalized journeys across channels and devices - enabling marketers to deliver the right message at the right time throughout all phases of the relationship. This API connector can be used to retrieve Email data from Email Studio, including device, browser, operating system, geolocation and domain breakdowns, and campaign details.
• Salesforce Account Engagement API Connector
  Marketing Cloud Account Engagement (Pardot) is Salesforce’s B2B marketing automation solution. If you’re a business that sells to other businesses (or B2B), Account Engagement can automate your marketing activities and unite your marketing and sales departments so that they can work better together.
• Salesforce Reports API Connector
  The Salesforce Reports API connector retrieves reports created in Salesforce, in this connector you will have access to all the reports in Salesforce to which you have permissions for. Since the reports in Salesforce are customizable, once you save the stream you will be directed to the Mapping screen to allow you the same level of customization in Marketing Cloud Intelligence.
• Salesforce SOQL Technical Vendor
  The connector allows using SOQL to pull data from any Salesforce entity.
• Search Ads 360 API Connector
  Search Ads 360
• Search Ads 360 Custom API Connector
  Search Ads 360
• SEMrush API Connector
  SEMrush is a competitive research platform that allows you to analyze your competitors' domains, looking into their traffic, relevant keyword, and so on, SEMrush offers different types of data so you can set up the connector to your liking.
• SimilarWeb API Connector
  SimilarWeb is a digital marketing platform offering a competitive analysis of site traffic.
• Sizmek API Connector
  The Sizmek API connector.
• Snapchat API Connector
  Snapchat Ads is an ads platform that provides three types of advertising - Snap Ads, Snapchat Geofilters, and Lenses.
• Socialbakers API Connector
  The Socialbakers platform is an AI-powered social media marketing company offering social media analysis on Facebook, Instagram, Twitter, YouTube, LinkedIn, Google+, VK, and Pinterest. With this new integration, Socialbakers users can retrieve their owned accounts data across different social media platforms.
• Social Studio API Connector
  Salesforce Social Studio is a Management Center and Social Listening Platform for owned social accounts on popular social networks, such as Facebook, LinkedIn, Twitter, Instagram, Pinterest, and Google+. It’s also a platform for Social Listening.
• Use Scheduled Reports to Integrate Social Studio with Marketing Cloud Intelligence
  Salesforce Social Studio is a Management Center and Social Listening Platform for owned social accounts on popular social networks, such as Facebook, LinkedIn, Twitter, Instagram, Pinterest.
• Spotify Ads API Connector
  Spotify Ad Studio is an ad server that provides tools for advertisers to create campaigns and track them in Spotify, a digital music service. Through Spotify's integration with Marketing Cloud Intelligence, you can access your Ad Studio campaign data within Intelligence's platform.
• Sprout Social API Connector
  With the Sprout connector you can pull analytics of owned social profiles you’ve integrated with Sprout. Profile-level data is shown in PST and Post-level data is shown according to the social channels own timezone. Sprout Social is a social channel connector and the data stream type is social objects and Lifetime.
• Synthesio API Connector
  Synthesio is a social intelligence tool that provides the ability to listen to and analyze consumer conversations across social and mainstream media.
• Taboola API Connector
  Content recommendation platform.
• TikTok Ads API Connector in Marketing Cloud Intelligence
  Use the TikTok connector to retrieve data from the TikTok Ads Manager platform. You can then create campaigns and track them in TikTok.
• The Trade Desk (My Reports) API Connector
  A Demand-Side Platform (DSP) that allows ad buyer teams to manage data-driven digital advertising campaigns across various advertising formats, including display, video, and social, on a multitude of devices.
• The Trade Desk (My Reports) Custom API Connector
  The Trade Desk (TTD) is a Demand-Side Platform that allows ad buyer teams to manage data-driven digital advertising campaigns across various advertising formats, including display, video, and social, on a multitude of devices. The TTD Custom API connector allows you to retrieve a custom set of Measurements and Dimensions from the API into Marketing Cloud Intelligence. It enables you to pull data from any of the TTD (My Reports) reports. While the standard TTD (My Reports) API connector is preset to be automatically mapped to the Data Model, the Custom connector requires manual setup.
• TubeMogul API Connector
  The TubeMogul API connector.
• X Social Engagement API Connector in Marketing Cloud Intelligence
  Use the X Social Engagement API to pull organic data from your X accounts. The X Social Engagement connector uses the X Engagement API connector. This connector measures the performance of content using metrics that aren’t available in other X connectors.
• X Ads API Connector in Marketing Cloud Intelligence
  Use the X Ads API connector to pull data that helps you target your audiences and promote tweet campaigns. X Ads is a display channel connector.
• Twitter Public (Competitive) API Connector
  Twitter Public (Competitive) API Connector
• Verizon Media API Connector
  Verizon Media, is an advertising platform that provides simplicity, flexibility and transparency to buying media, managing campaigns, and maximizing performance.
• Weborama API Connector
  Marketing Cloud Intelligence connects to Weborama’s Ad Server solution, retrieving data pertaining to the marketing activity conducted in Weborama, and its performance.
• Yahoo Gemini API Connector
  Yahoo Gemini is Yahoo’s platform for native advertising and mobile search ads.
• Yahoo Japan Display API Connector
  Yahoo! JAPAN Display delivers ads based on Yahoo’s ad distribution technology on several Yahoo! JAPAN services such as News, Auction, and Shopping. This API integration allows you to retrieve ad data from the Yahoo Japan platform.
• Yahoo Japan Search Ads API Connector
  Yahoo! Japan Search Ads is a platform from which users can purchase and manage advertising space on Yahoo! Japan.
• Yandex API Connector
  The report retrieved from Yandex is the "Statistics for all Campaigns" report. The report includes data at the campaign level only.
• YouTube Ads API Connector in Marketing Cloud Intelligence
  Use YouTube ads to discover videos in various ways: by searching on the YouTube search page, clicking suggested videos on the watch page, or choosing a video from the homepage feed. You can use YouTube ads to advertise more effectively to people who are searching for your product or brand. The YouTube ads connector is a display connector with a data lag of one day.
• YouTube Insights API Connector
  YouTube is a video sharing service where users can create their own profile, upload videos, watch, like, and comment on other videos
• YouTube Public (Competitive) API Connector
  YouTube Public (Competitive)
• YouTube Reports API Connector
  YouTube Reports