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Account Analytics API Connector in Marketing Cloud Intelligence
With the Marketing Cloud Intelligence Account Analytics connector, you can monitor engagement, page views, audit changes, and entity creation logs. You can use this data to create customized views, add dynamic dashboards, and pull actionable reports. The connector includes logs for both unpublished and published pages.
To create an API data stream for Marketing Cloud Intelligence Account Analytics, you need access to the workspace that you’re requesting data for.
The Marketing Cloud Intelligence Account Analytics data stream type is Lite Connect, and data lagging is 1 day.
Users are account level entities. When selecting the user entity from the extended properties, you see data for all users in the account and not the specific workspace.
- Create an Account Analytics Data Stream in Marketing Cloud Intelligence
To pull user activity and measure user engagement, create a Marketing Cloud Intelligence Account Analytics data stream.
