Adobe Analytics API Connector

• Channel: Web Analytics
• Data Stream Type:
  • Web Analytics
  • Web Analytics Pages
• Data Lag: 1 Day

Prerequisites

To connect to Adobe Analytics, you need valid OAuth credentials (Client Id + Client Secret).

General Setup

Enter your credentials and select the Profile you want to pull data for.

Extended Properties

• Location Breakdown – Select this to add a further breakdown to the data retrieved by the API, resulting in a higher level of granularity on which the Measurements can be sliced. The following Breakdown is available when pulling data from the Adobe Analytics API, in addition to the standard data being pulled:
  • Country – Select to pull country data and add the Dimension ‘Country’ to the dataset.
• Get Pages – Select this checkbox to retrieve page-level data. The following fields are added to the Web Analytics Pages Data Stream Type:
  • Web Analytics Page Path Level 1
  • Web Analytics Page Path Level 2
  • Web Analytics Page Path
  • Web Analytics Page Hostname

QA Your Data

• Create the desired report in the Adobe Analytics platform for the required date range. Next, process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
• Create a Report/Table Widget/Pivot Table within Marketing Cloud Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
• Compare the Measurement Totals and make sure they’re aligned.