Amazon Advertising API Connector

• Channel: Display
• Data Stream Types:
  • Ads (for Delivery Data)
  • Conversion Tag (for Conversions Data)
  • Search Keywords (for Keywords data with Delivery Data)
  • Conversion Tag with Keywords (for Keywords data with Conversions Data)
• Data Lag: 1 Day

Prerequisites

A valid User Name and Password as a ‘Merchant’ account with access to Amazon’s Seller Central is required.

Details

Data retrieval is only available for the last 60 days.

Extended Properties

This connector always retrieves datasets for both Amazon Campaign Types—Sponsored Products, and Headline Search Ads regardless of what is configured in the Extended Properties of the Data Stream.

• Get Conversions - retrieves additional Conversions and Revenue Measurements (including many Conversions Measurements that are unmapped by default), and that data are mapped into the Conversion Tag Data Stream Type. Despite it being Conversions data, it won’t be retrieved with a Conversion Name/Tag Dimension, but rather with the same set of Dimensions used in the Ads Data Streams type
• Get Keywords - retrieves an additional Keyword Dimension, and that dataset is mapped into the Search Keywords Data Stream Type. Beyond the Measurements already retrieved into the Ads Data Stream Type, no additional Measurements are retrieved within the Keyword dataset.

QA Your Data

• Compare data for each Campaign Type separately.
• Create a Report in Amazon for the relevant Campaign Type, consisting of the same Date Range, Dimensions and Measurements that are included in the Report/Pivot Table/Widget created in Marketing Cloud Intelligence.
• Start off by simply comparing the Measurement totals and make sure those are aligned.
• Filter both the Marketing Cloud Intelligence and Amazon reports for a certain Dimension value and make sure that the Measurement totals are still aligned.