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Integrate and Analyze Marketing Data with Marketing Cloud Intelligence
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            Create an Amazon Seller Central Data Stream in Marketing Cloud Intelligence

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            Create an Amazon Seller Central Data Stream in Marketing Cloud Intelligence

            Connect your advertising and ecommerce data to bring in sales data.

            Required Editions

            User Permissions Needed
            To create an API data stream: Admin
            To authenticate with Marketing Cloud Intelligence: Admin in Amazon Seller Central
            1. On the Connect & Mix tab, expand Data Streams.
            2. Click Add New.
            3. Select the Amazon Seller Central connector.
            4. In the General section, add an authentication.
            5. In the Authentication Properties window, from the Market Place dropdown, select the location where you sell your products.
              You can have one marketplace per data stream. If you’re using more than one marketplace in your account, create another data stream for this marketplace. You can create as many data streams as needed.
            6. Click Next.
            7. Enter your Amazon Seller Central credentials. Amazon sometimes requests your approval to share some of your data with Marketing Cloud Intelligence.
            8. To bring in revenue on product level data, under Extended Properties, select Get Product Level Data. This means that data is brought in at the product level every day, removing the granularity of order level data. If this checkbox isn’t selected, order level data is pulled instead.
            9. To change the mapping, at the bottom of the Create New Stream page, select Map to Mode.
            10. To apply advanced settings, at the bottom of the Create New Stream page, select Advanced Settings.
            11. Click Create.

            Quality check your data:

            • Create a report in Amazon Seller Central for the date range and then process the relevant data stream in Marketing Cloud Intelligence for the same date range. Go to Reports and then select Fulfillment by Amazon (FBA). Expand FBA Inventory, then FBA Business Reports, Sales Reports, and then select All Order Report. For more information, see Amazon’s Help Site.
            • Process the relevant data stream in Marketing Cloud Intelligence for the same date range.
            • Create a report, table widget, or pivot table in Marketing Cloud Intelligence containing the same dimensions and measurements for the same report and date range.
            • Compare the measurement totals and make sure that they align.
             
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