Amazon Vendor Central Inventory API Connector in Marketing Cloud Intelligence

Amazon Vendor Central Inventory is a web interface used by first-party sellers, such as direct manufacturers and distributors, for selling products directly to Amazon.

By connecting to the Amazon Vendor Central Inventory API, you get information about sales and traffic, consumer behavior, operations, and more. You can view this data using the Amazon Standard Identification Number (ASIN) of the products. The data stream type is ecommerce, and data lagging is 1 day.

Important Due to Amazon’s new authentication process, you must re-authenticate all Amazon accounts once a year to ensure your data is up-to-date. For more information about this workflow, see Amazon Authentication Workflow.

Note Because of an Amazon limitation, you can fetch only the past 7 days of your data. After connecting your data to Marketing Cloud Intelligence, the API brings in data according to the set schedule (the default is daily), and it accumulates in Marketing Cloud Intelligence.

More details about the Amazon Vendor Central Inventory API connector:

• The Amazon Vendor Central Inventory API connector brings in the ASIN product number as shown in Amazon Vendor Central and maps it as ‘Product Key’ automatically.
• You can connect more than one marketplace to the connector, however you must create a separate data stream per each marketplace.
• Amazon sometimes requires your approval to share data with Marketing Cloud Intelligence.
• Amazon Vendor Central Inventory allows you to query 7 days back of data. After you connect your data to Marketing Cloud Intelligence the API continues bringing in data according to the set cadence, which is automatically set to daily.
• Currently you can’t retrieve direct-fulfillment data with this connector; however a new connector is being developed to handle this use case. For more information, contact Marketing Cloud Intelligence support.

• Create an Amazon Vendor Central Inventory Data Stream in Marketing Cloud Intelligence
  Connect your Amazon Vendor Central Inventory data to Marketing Cloud Intelligence.