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BrightEdge API Connector
BrightEdge is an SEO and content performance marketing platform, helping customers generate more organic traffic.
- Channel: Search
- Data Stream Type:
- Search Keywords
- Web Analytics
- Web Analytics Pages
- Generic
- Data Lag: 1 Day
Prerequisites
To connect to BrightEdge, you need a valid username and password with API permissions. To enable API for your user, contact your BrightEdge representative.
General Setup
After entering your credentials, select the relevant Profile you want to retrieve data for.
Extended Properties
- Data Stream Type - Select one of the available Data Stream Types you want to map your data
to. You can only select one type of Data Stream Type in any given BrightEdge API Data Stream.
You can map into the following Data Stream Types:
- Search Keywords
- Web Analytics
- Web Analytics
- Pages
- Generic
- Report Type - Select the Report you want to pull. The following Reports are available for retrieval:
- Keyword Group Performance
- Keyword Performance
QA Your Data
- Create the desired report in the BrightEdge platform for the required date range.
- Next, process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
- Create a Report/Table Widget/Pivot Table within Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they’re aligned.
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