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Comscore API Connector
Comscore provides a comprehensive, consistent, and unique view of media consumption across media and screens to accurately capture modern media consumption
- Channel: Ad verification
- Data Lag: 2 Days
Prerequisites
- A valid Comscore username and password
Details
- To create a view in Comscore that will correspond to the view in Marketing Cloud Intelligence choose the relevant study and navigate to the 'Audience Reports' then select the 'Key Metrics' report. Set the Dimensions field to 'All Placements', If you chose to retrieve creative level data instead of placement, choose 'All Creatives'. For the best results, export the report with a daily granularity.
- The connector supports retrieving vCE2.0 type studies. If you have vCE1 type studies you want to update to vCE2.0, contact you Comscore representative.
- Marketing Cloud Intelligence retrieves different Measurements from this API. However, only Gross Impression is mapped automatically, the rest of the Measurements are available but are unmapped. If you wish to map these Measurements, use Manual Mapping.
- View Percentage type Measurements in a Media Buy granularity (or Creative, if you choose to retrieve data at the Creative level instead of the placement). Beyond that level the Measurement won’t aggregate correctly. The total value of these type of measurements will not match the value in the source platform. If you want to view these measurements on other levels other than the Media Buy/Creative level, create them as Calculated Measurements in the Marketing Cloud Intelligence platform.
- Target Measurements are retrieved according to the targeting set on the study level.
Extended Properties
- Creative Level Data (instead of placement level data) - Checking this checkbox retrieves creative data instead of Placement (Media Buy level) data.
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