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Set Up Age and Gender Breakdowns for Reach in Facebook Ads Custom Data Streams

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Set Up Age and Gender Breakdowns for Reach in Facebook Ads Custom Data Streams

To retrieve Age and Gender breakdowns properly for reach data streams you must add a formula in the mapping.

Required Editions

User Permissions Needed
To create and edit an API data stream: Admin
  1. In the Connect & Mix tab, select your Facebook Ads custom data stream.
  2. On the Mapping page, click Strategy key or Exchange key.
    Make sure the keys are not being used elsewhere in your setup.
  3. Click the Add Formula icon, and enter: csv['fb.age']+csv['fb.gender']
  4. Click Save.
  5. To map Age, select a key custom attribute, click the Add formula icon and enter: csv['fb.age'].
  6. Click Save.
  7. To map Gender, select a key custom attribute, click the Add formula icon and enter: csv['fb.gender']
  8. Click Save.
 
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