Google Ads API Connector in Marketing Cloud Intelligence

Use the Google Ads API connector to retrieve a predefined set of dimensions and measurements from the Google Ads API. Google Ads is a display and search channel connector. The data stream type is Ads, and the data lagging is one day.

Additional information on the Google ads API connector:

• When Get Keywords is selected, conversions in Marketing Cloud Intelligence can show a higher value than the Google Ads platform. Marketing Cloud Intelligence pulls the Display Network and Search Network keywords, whereas the reports in Google Ads include only the Search Network keyword as part of the keyword breakdown.
  

  Note Display Network keywords receive a Google Display Network site name.
• The connector retrieves paused and inactive fields. It doesn’t retrieve deleted fields.

• Create a Google Ads Data Stream in Marketing Cloud Intelligence
  To manage ads on Google Ads, create a Google ads data stream.