Google Ads Manager API Connector

• Channel: Display
• Data Lag: 1 day

Details

The best practice is to map Google Ads Manager data to a workspace that is dedicated specifically to publisher data. Avoid mapping sell-side data, and buy-side data in the same Workspace. Mapping sell-side data in a different Workspace allows you to apply specific settings to that type of data only, for example, publisher terminology (cost to revenue, media buy to placement, etc.)

Extended Properties

• Country Breakdown - After the Country breakdown is chosen, creative and video data won’t be pulled from Google Ads Manager.
• Browser Breakdown - After the Browser breakdown is chosen, creative and video data won't be pulled from Google Ads Manager.
• Get Creative Level Data - This retrieves creative data from Google Ads Manager as long as the Get Conversions Data checkbox is selected, it includes the following fields: Creative Click URL, Creative Format, Creative Key, Creative Name, Creative Size.
• Get Conversions Data - This retrieves conversion data from DFP, it includes the following fields: Conversion Tag Category, Conversion Tag Key, Conversion Tag Name, Post Click Conversions, Post Click Revenue, Post Impression Conversions, Post Impression Revenue, Total Conversions.
• Get Rich Media Metrics - This retrieves Rich Media Metrics from Google Ads Manager it includes the following fields: Rich Media Backup Images, Rich Media Display Time, Rich Media Expansion Time, Rich Media Full Screen Impressions, Rich Media Interactive Impressions.