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Add Commerce Fields to Google Analytics Connector in Marketing Cloud Intelligence
Add commerce fields to your Google Analytics connector to view Product and Order level data—displaying engagement and performance data alongside analytics data. With this view you can learn more about your commerce marketing spend and generated revenue.
The ecommerce fields are added to your Google Analytics mapping. The campaign and order ID are connected in Google Analytics, allowing you to view a direct correlation of marketing spend to revenue generated.
To retrieve ecommerce product and order level data, select Get Product Level Data in the Extended Properties section of the Google Analytics connector.
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