Google Display and Video 360 TrueView API Connector

• Channel: Display
• Data Stream Type: Ads
• Data Lag: 1 day

Prerequisites

In order to connect to Display & Video 360 TrueView, you need a valid DV360 TrueView username and password with at least ‘Read Only’ permissions or higher.

Details

• Marketing Cloud Intelligence pulls data from the ‘TrueView Report’ in DV360 TrueView.

General Setup

• After entering your credentials, select the relevant Partner you want to retrieve data for.
• To retrieve all Advertisers, leave the Advertiser box empty.
• If you want to retrieve data for a specific Partner or Advertiser then select the relevant Partner or Advertiser from the respective list. If either list doesn’t populate automatically, or you can’t find the Partner or Advertiser that you want to retrieve data for, enter the Partner and/or Advertiser IDs into the Override Partner Id and/or Override Advertiser Ids section under Extended Properties (see Extended Properties).

Extended Properties

• Override Partner Id - Enter the Partner Ids you want to pull data for. Use this section if the Partner list didn’t populate automatically, or you can’t find the Partner that you want to retrieve data for under the General Settings section. (see General Setup).
• Override Advertisers Ids - Enter the Advertiser Ids you want to pull data for. Use this section if the Advertiser list didn’t populate automatically, or you can’t find the Advertiser that you want to retrieve data for under the General Settings section. (see General Setup). Insert multiple Advertisers IDs by separating them with a comma.
• Additional Breakdown - Select one of the available options to add further breakdowns to the data retrieved by the API, resulting in a higher level of granularity on which the Measurements can be sliced. You can only select one type of Breakdown in any given Google Display & Video 360 TrueView API Data Stream. The following Additional Breakdowns are available when pulling data from the DV360 TrueView API in addition to the standard data being pulled:
  • TrueView Ad - Select to pull TrueView ad data and add the DimensionsTrueView Ad ID and TrueView Ad to the dataset.
  • Device Type - Select to pull device data and add the Dimension ‘Device Type’ to the dataset.

Known Issues

• Due to a limitation with the DV360 API some data might not load as fast as it does with other connectors, which could cause the Data Stream to time out and fail.

QA Your Data

• Create the desired report in the Google Display & Video 360 platform for the required date range.
• Next, process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
• Create a Report/Table Widget/Pivot Table within Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
• Compare the Measurement Totals and make sure they’re aligned.