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Integrate and Analyze Marketing Data with Marketing Cloud Intelligence
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          Google My Business API Connector

          Google My Business API Connector

          The Google My Business API connector retrieves data related to listings of businesses that are advertised on Google.

          By using this API, you are able to retrieve both your Business details, including your business’ name, photos, phone number and more, and your listings performance - such as the following actions that were made, including calls, driving directions requests and more.

          Note
          Note According to a recent update from Google, their API now provides a more precise representation of data, showcasing solely the number of unique impressions and engagements. This can cause a discrepancy in your data.
          • Channel: Social Earned
          • Data Lag: 1 day

          Prerequisites

          Valid User & Password

          Details

          • When using Generic Data Stream Type, it is recommended to map the ‘locationName’ field as the Main Entity Key for the Insights report, and the ‘reviewID’ for the Reviews report.
          • The newly added ‘Location Selector’ will allow you to add up to 20 locations by which the data will be broken down by.
          • You can only process data up to 18 months back from the requested date.

          General Setup

          In the Extended Properties section, choose one of the two available reports then choose the appropriate Data Stream Type. If you decide to map the data using the 'Generic' data stream type, please refer to the 'Details' section of this article for a mapping best practice.

          The available reports are:

          • Location Insights – This report will retrieve the data that’s displayed under the ‘Insights’ tab in Google My Business platform, including the following views:
            • “Where customers view your business on Google”
            • “Customer actions”
            • “Phone calls”
          • Reviews –This report will retrieve the data that’s displayed under the ‘Reviews’ tab in Google My Business platform.
           
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