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Verizon Media API Connector
Verizon Media, is an advertising platform that provides simplicity, flexibility and transparency to buying media, managing campaigns, and maximizing performance.
- Channel: Display
- Data Stream Type: Ads, Conversion Tag
- Data Lagging: 1 day
Prerequisites
To connect to the Verizon Media DSP API, you must activate your API access via the DSP user interface. You need the client ID and secret to create the authentication in Marketing Cloud Intelligence.
General Setup
Authenticate your account Enter the Client ID. Enter the Client Secret. Click Save. After entering your credentials, select the relevant profile you want to retrieve data for.
Extended Properties
- Get Conversions - Select this checkbox to retrieve Conversion data in addition to the Delivery data retrieved by the API by default
How to QA Your Data
- Create the desired report in the MediaMath platform for the required date range.
- Next, process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
- Create a Report/Table Widget/Pivot Table within Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
- Compare the Measurement Totals and make sure they’re aligned.
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