Yahoo Japan Search Ads API Connector

This Yahoo! Japan Search Ads connector is replacing the Yahoo! Japan Sponsored Search connector.

• Channel: Search
• Data Stream Type: Ads, Search Keywords, Conversion Tag, Conversion Tag with Keywords.
• Data Lagging: 1 day

Prerequisites

To connect to Yahoo Japan Ads API, you need a valid Yahoo Japan API Account v12 or higher, API Password, and Account ID. Contact your Yahoo! Japan Display representative to gain API access.

General Setup

After entering your credentials, select the relevant account you want to retrieve data for.

Extended Properties

• Get Conversions Data - Select this checkbox to retrieve conversion data, which is mapped to the Data Stream corresponding to the report you select below. The following fields will be added:
  • Total Conversions
  • Revenue
  • Conversion Tag Name
  • Conversion Tag Category
• Select Report - Select the report you want to pull data from. The following options are available:
  • Search Keyword Report - This report retrieves Search Keyword data and will be mapped to the Search Keywords Data Stream.
  • Search Ad Report - This report retrieves Search Ad data and will be mapped to the Ads Data Stream.
  • Search Geo Report - This report retrieves Search Geographical data and will be mapped to the Ads Data Stream.

How to QA Your Data

• Create the desired report in the Yahoo! Japan Ads platform for the required date range.
• Next, process the relevant Data Stream in Marketing Cloud Intelligence for the same date range.
• Create a Report/Table Widget/Pivot Table within Marketing Cloud Intelligence containing the exact same Dimensions and Measurements for the same report and date range.
• Compare the Measurement Totals and make sure they are aligned