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Integrate and Analyze Marketing Data with Marketing Cloud Intelligence
User Roles and Permissions

User Roles and Permissions

Marketing Cloud Intelligence includes three types of user roles: viewer, power user, and admin. A user role defines which actions a user can perform. Each user role has a default set of permissions, but you can assign users with the same role different permissions. For example, one user with the viewer role can view unpublished pages but another user with the viewer role can’t.

You can also create user groups. With a user group, all permissions in the group are applied to all the users in the group. For more information how to create user groups, see Create a User Group

Each account has a pre-set number of user roles based on your account contract. For more information about editing user roles, see Add a User in Marketing Cloud Intelligence

Take a look at the table below to see which actions are permitted per user role.

Actions Viewer Power User Admin
Workspace User Filters (Applied to Users) check check check
View and Interact with Collections check check check
Leverage Instant SmartLenses check check check
Leverage Einstein Marketing Insights Pinned to Collections check check check
Stay Connected with Marketing Cloud Intelligence Mobile Apps check check check
Receive and View Reports check check check
Apply Date Filters check check
Apply Dimensions & Measurement Filters check check
Leverage Existing Calculated Measurements check check
Manage Calculated Dimensions & Measurements check check
Manage Measurements & Dimensions check check
Create/Manage Data Classifications     check
Create/Manage Patterns     check
Create/Manage Harmonized Dimensions     check
Fix & Maintain - Apply/Manage Fixes     check
Fix & Maintain - View/Receive Exception Reports check check check
Create/Edit Reports check check
Create/Edit Collections & Dashboard Pages check check
Configure the Media Transparency Center (Premium Feature) check check
Create/Manage Einstein Marketing Insights Bots check check
Create/Manage Goals check check
Create/Manage Actions   check
Manage Data Streams   check
Manage Workspaces   check
Manage Data Access Permissions/Restrictions   check
Download Marketplace Apps   check
Custom Date Ranges   check
 
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