Harmonize Data with the Harmonization Center

The Harmonization Center in the Connect & Mix tab, unifies, enriches, and validates your data in one place. In the Harmonization Center, create and manage your naming convention patterns, classifications, and harmonized dimensions.

The main page contains an overview of your harmonized data.

The KPI status bar shows source dimensions, harmonized dimensions, and classification rules (1). Click Fix & Maintain to monitor and remedy issues that occur with data governance directly within Marketing Cloud Intelligence (2). View all your patterns (3), harmonized dimensions (4), and data classification rules and perform actions directly from the Harmonization Center.

• Naming Convention Patterns
  In the distraction-filled world of a digital marketer, clarity is important. Therefore, when using different marketing platforms, digital marketers often name an activity with all the information in the name. Proper naming allows them to differentiate between the different campaigns, and understand campaign goals and details at a glance without having to look elsewhere.
• Data Classification
  Classify your data without using a single line of code. For example, classify your sites by news, sports, or entertainment, and so on. Upload a classification file and create a classification rule.
• Validate and Maintain Your Harmonized Data in the Harmonization Center
  Keeping track of your naming convention patterns, classifications, and harmonized dimensions is overwhelming and time-consuming. Fix & Maintain offers a solution for identifying data that doesn’t adhere to your predefined naming conventions or data classifications. Validate and maintain harmonized data with Fix & Maintain and if issues arise, fix, and adjust as needed.
• Generate Media Names with the Media Naming Builder
  Create consistent campaign, placement, and creative names that match your naming conventions using the Media Naming Builder. Instead of manually generating names using other third party tools, add hundreds of names instantly based on your naming convention patterns and avoid data discrepancies.