Available Marketplace Apps

Here you can find information about all the available apps in the Marketplace. Click an app to view more details about what it does, how to install it and how to use it after it’s installed in your workspace.

• Audience Insights for Advertising Studio App
  Optimize your audience strategy with a single, cross-channel view to analyze the effectiveness of your Facebook and Twitter audiences. The Audience Insights for Advertising Studio app connects Marketing Cloud Advertising to your paid media channels.
• Customer Insights for Marketing Cloud Customer Data Platform App
  Unify all your data from anywhere for a complete view of your customers. With the Customer Insights for Marketing Cloud Customer Data Platform app, you can pull calculated insights, ingest predefined insights on demographics, engagement, and conversion, and deploy out-of-the-box dashboards in Marketing Cloud Intelligence.
• Cross-Channel Marketing Insights
  The Cross-Channel Marketing Insights App (CCMI) connects your cross channel marketing data including Facebook Ads, Instagram Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads, and Google Ads. The app allows you to optimize your paid campaigns across every major channel. This app is a great starting point for users who are still going through an implementation process, as it enables you to quickly connect your data sources with just one click. The app is also useful for customers who are looking for a quick and clear overview of their campaign performance.
• Data Dictionary App
  The Data Dictionary app provides access to a list of all available fields in your workspace, including calculated fields, such as calculated dimensions and measurements. Use this app to understand how fields are built and how they relate to your data.
• Data Readiness App
  The Data Readiness app monitors the quality of your data harmonization efforts across all designated dimensions. The app focuses on calculated, harmonized, and mapped dimensions. Use the Data Readiness app to view the naming convention compliance of your dimensions and identify noncompliant data sources.
• Ecommerce Marketing Insights App
  The Ecommerce Marketing Insights app shows you how your marketing efforts are driving ecommerce revenue. You can analyze your ecommerce performance, at any granularity and from any platform.
• eCommerce Optimizer App
  The eCommerce Optimizer app provides a complete interactive picture of your Return On Ad Spend (ROAS) by connecting ecommerce spend and revenue. This app provides a detailed visual breakdown of where your spend is performing best and how individual platform and channel performance updates. Discover which first-party marketing touchpoints led to conversions or brought in the highest revenue according to attribution models.
• Email to Web Conversion GA4 App
  Connect your web analytics and email data into one dashboard using the Email to Web Conversion GA4 app. The app simplifies the process of data harmonization between emails and traffic and addresses the email use case for multiple email vendors.
• Implementation Templates App
  Use the Implementation Templates app to download QA templates for testing and validating data sources. When you download a template, a new page is added to your collection so that you can easily access the template.
• Lead Generation App
  The Lead Generation app tracks the relationship between Lead Generations and Opportunities, and it harmonizes and connects your lead generation data.
• Marketing Assistant App
  Interact with Marketing Cloud Intelligence using voice or text to ask simple questions about marketing data. The Marketing Assistant app provides detailed answers in both voice and visuals.
• Marketing Insights for Sales Cloud App
  The Marketing Insights for Sales Cloud app helps marketers and sales understand how their marketing efforts and spend convert into revenue. The app provides various views to analyze data based on objectives. For example, find the weak links in a sales funnel or the business justifications to allocate a certain percentage of your marketing budget to a campaign.
• Media Naming Builder App
  Create consistent campaign, placement, and creative names that match your naming conventions using the Media Naming Builder app. Instead of manually generating names with other third-party tools, add hundreds of names instantly based on your naming convention patterns and avoid data discrepancies.
• Media Pacing App
  The Media Pacing app is an instant pacing package for your Media Transparency Center. It provides you with visualization into your Planned Spend and Booked Units against your Actual Spend and Delivered Units.
• Media Planning Center App
  The Media Planning Center enables advertisers to create plans for strategic allocation of advertising budget. It facilitates budget allocation at a high level, for entities such as channels, platforms, or strategy.
• Multi-Touch Attribution App
  Discover which first-party marketing touchpoints led to conversions or brought in the highest revenue according to attribution models.
• Salesforce Marketing Cloud Email App
  The Salesforce Marketing Cloud Email app pulls data from both Marketing Cloud Email Studio and Journey Builder. The app provides enhanced analytics, identifies and classifies top KPIs, and tracks the progress of data points.
• Search Keyword Insights App
  Connect your organic and paid search data to view overall search performance and keyword insights. Automatically identify what is and isn’t covered by your paid campaigns and use that information in future campaigns to drive growth.
• Social Intelligence App
  See how your brand compares to your competitors’ brands by looking at follower growth, post patterns, overall messaging, and preconfigured AI insights.
• Workspace Health Monitoring App
  The Workspace Health Monitoring app lets you monitor and handle any processing issues in your Marketing Cloud Intelligence workspace. This app provides a simple, centralized view of your automatic processes running in Marketing Cloud Intelligence. View failed reports, actions, data streams, and workflows, and fix entities by logging a ticket or notifying a colleague about outstanding issues.