Cross-Channel Marketing Insights

The Cross-Channel Marketing Insights App (CCMI) connects your cross channel marketing data including Facebook Ads, Instagram Ads, LinkedIn Ads, Pinterest Ads, Twitter Ads, and Google Ads. The app allows you to optimize your paid campaigns across every major channel. This app is a great starting point for users who are still going through an implementation process, as it enables you to quickly connect your data sources with just one click. The app is also useful for customers who are looking for a quick and clear overview of their campaign performance.

Note The Cross-Channel Marketing Insights app now supports GA4 and can be selected alongside UA360 profiles during the installation. In order to pull in GA4 data you must first uninstall and then reinstall the app.

With the Cross-Channel Marketing Insights app you can:

• Compare your campaigns and creatives cross-channel.
• View and act on suggestions made by the Einstein Marketing Insights bots to optimize your marketing efforts.
• Learn about your top and worst performing campaigns and their characteristics.
• Start and stop campaigns directly from the app.

• Set Up the Cross-Channel Marketing Insights App
  Use the Cross-Channel Marketing Insights app to compare campaign and creative performance across channels.
• Run the Cross-Channel Marketing Insights App
  Use the Cross-Channel Marketing Insights app to view campaigns across your marketing channels all in one place. Get customized, data-driven insights. Switch between the different tabs to explore views and insights of your cross channel marketing data.