Search Keyword Insights App

Connect your organic and paid search data to view overall search performance and keyword insights. Automatically identify what is and isn’t covered by your paid campaigns and use that information in future campaigns to drive growth.

• Set Up the Search Keyword Insights App
  To optimize keywords based on their organic insights, the Search Keyword Insights app shows which organic search terms are included in paid keywords and which aren’t. Setting up the app involves connecting your SEO and SEM data and applying filters.
• Run the Search Keyword Insights App
  Installing the Search Keyword Insights app creates an app page that shows all search terms that weren’t covered by your SEM. It also shows organic and paid data side by side so that you can compare their performance.