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Integrate and Analyze Marketing Data with Marketing Cloud Intelligence

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Multi-Touch Attribution App

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Multi-Touch Attribution App

Discover which first-party marketing touchpoints led to conversions or brought in the highest revenue according to attribution models.

Watch this video about the Multi-Touch Attribution app:

Set Up the Multi-Touch Attribution App
The Multi-Touch Attribution app provides an analysis of first-party marketing touchpoint data. Setting up the app involves ingesting first-party user-level data into the Granular Data Center and defining touchpoints, conversions, and attribution models. The fields that appear during setup are derived from Granular Data Centers. Changes to data must be done in the Granular Data Center.
Run the Multi-Touch Attribution App
Run the Multi-Touch Attribution app to see which first-party marketing touchpoints led to conversions or brought in the highest revenue according to the attribution model. Each attribution model selected during setup has its own dashboard page.

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