Measurements

In Marketing Cloud Intelligence, measurements are quantitative numerical data that you can count, for example, number of clicks and emails opened. Measurements are used to set KPIs and analyze your data.

The Measurement list, found in the Connect & Mix tab under the measurement menu, shows which measurements the data model uses and the entities the measurements are associated with.

The available measurement types are: Currency, Number, Duration, and Percentage.

The available aggregation types are: AVG, COUNT, FIRST, LAST, LIFETIME, MAX, MIN, and SUM.

From the Measurement list, you can:

• Export the measurement list.
• Edit the measurement display names, type, and aggregation.
• Replace a measurement across your workspace.
• View which data streams the measurement is mapped to.
• View which measurements are mapped and unmapped.

Note If a calculated measurement is inherited from another workspace, you can edit it only in the original workspace.

• Calculated Measurements
  A calculated measurement is a numerical custom calculation that you can create on top of your existing data. The calculated measurement doesn’t physically exist in the database. Rather, it represents a query that you can reference from any report, pivot table, or widget in your dashboard pages.
• Filtered Measurements
  A filtered measurement is used to customize an existing measurement to include information relating to a specific dimension attribute.