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Actualized and Recalculated Costs in the Media Transparency Center
Learn about actualized and recalculated costs in the Media Transparency Center.
In working with Media Transparency Center, you’ll have noticed that quite a few new Cost Measurements have been added to your Workspace, most are variants of two main Cost Type Measurements:
- IO Recalculated Cost
- IO Recalculated Cost is a recalculation of the cost, based on the IO Cost Type, IO Rate, and actual units delivered, irrespective of any Budget limits.
- Actualized Cost
- Actualized Cost is the same recalculation of the IO Recalculated Cost, but with adherence to the Budget (IO Capped Cost) as its limit, ‘capping out’ as soon as that budget has been fulfilled.
Definitions
- IO Cost Type
- Cost Type is usually an abbreviation of letters symbolizing both the calculation method used to calculate the cost of digital marketing activity in question. Common Cost Type examples are CPC (Cost per Click) and CPM (Cost per 1,000 Impressions).
- IO Rate
- The actual amount that each delivered unit will be charged in the cost recalculation. For example, the IO Rate used for a CPC Cost Type, of a certain IO is $0.2 for each Click.
- IO Margin Rate
- An additional charge, defined as percentage, added on top of the cost recalculation. Typically used by parties such as agencies, to factor in an additional commission charge.
- Accumulative Costs
- For example, IO Recalculated Cost (Accumulative), are cost recalculations that are date-based, whose value on any particular day, is the total of all the days which preceded it. Furthermore, Accumulative costs are always at the entire IO level, for all associated delivery items combined — that is, even if viewed for a single delivery item, the value shown will be that of all delivery items associated with the IO. Accumulative costs always start their accumulation from the IO Start Date, even if that date falls outside the filtered date range of any particular view.
- IO Group Costs
- For example, IO Group Actualized Cost, are cost recalculations processed at the group level, for multiple IOs defined as belonging to the same group.
- IO Capped Cost
- The value at which the IO’s Recalculated Cost caps — that is, the IO’s Budget. This Capping is observed by Actualized Cost calculations.
- Prorated Actualized Cost Value
- While the IO Capped Cost is defined at the entire IO level, some users may wish to view the Actualized Cost at the level of the IO’s Delivery Items, for example Media Buys, Campaigns and so on. Since Actualized Cost is dependent upon the IO Capped Cost, which itself is defined for the IO as a whole and not for each Delivery Item, there’s no way to derive the Actualized Cost for each Delivery Item. Therefore when the IO Capped Cost is exceeded, the only way to assign an Actualized Cost value to each Delivery item, is to prorate the entire IO Capped Cost by each of its associated Delivery Item’s weight. This value is hence an estimation.
Re-Calculated Cost Measurements
| Measurement Name | Description |
|---|---|
IO Recalculated Cost |
This measurement is a recalculation of the Cost based on the Measurement value and Cost Type. The recalculation varies depending on the IO’s Cost Type, as follows: CPM: IO Rate * Impressions / 1000 CPC: IO Rate * Clicks CPA: IO Rate * Conversions(from the conversion tags defined in the IO) CPCV: IO Rate * Video Fully Played CPE: IO Rate * Social Total Engagements VCPM: IO Rate * Viewed IAB Impressions / 1000 CPV: IO Rate * Video Views dCPM: Media Cost / ( 1- IO Margin Rate ) dCPC: Media Cost / ( 1 - IO Margin Rate ) FLAT: will show no value If the ‘IO Margin Rate’ field contains a value, that value will be added to the IO Recalculated Cost as follows: IO Recalculated Cost / (1 - Margin) Can be used with: IO dimensions, IO items (Media Buy, Site, Campaign), Dates |
| IO Recalculated Cost (Accumulative) | For any particular date, this Measurement shows the total ‘IO Recalculated Cost’ for all the days which preceded it, from the IO Start Date (even if the IO Start Date falls outside the filtered date range of any particular view). Can be used with: IO dimensions, Dates |
| IO Group Recalculated Cost (Accumulative) | For any particular date, this Measurement shows the total ‘IO Recalculated Cost’ for all the IOs that belong to the same Group, for all the days which preceded it, from the IO Start Date. Can be used with: IO Dimensions, Dates |
Actualized Cost Measurements
| Measurement Name | Description |
|---|---|
| IO Actualized Cost (Accumulative) | For any particular date, this Measurement shows the sum of all the Actualized Cost values for all the days which preceded it, from the IO Start Date. |
| IO Actualized Cost (Total) | The total sum of the Actualized Cost with a maximum value of the IO Capped Cost. |
| Actualized Cost | The total cost actualized (or used) out of the ‘IO Capped Cost’. This Measurement is mostly intended for use at a Delivery Item level. This Measurement shows an assumed (or prorated) value. Calculation: IO Share of Total X IO Actualized Cost (Total) Can be used with: IO Dimensions, Dates, IO items (Media Buy, Site, Campaign) |
| IO Actualized Cost By Day | On each day, shows the IO Recalculated Cost while keeping track of its accumulated total. The moment the accumulated total reaches or surpasses the IO Capped Cost, the IO Actualized Cost by Day will show a zero value on any consecutive day from that point forth. IO Actualized Cost By Day is calculated using the following formula: Recalculated Cost - IO Recalculated Cost (Accumulative) + Actualized Cost (Accumulative) If a negative value is returned, the IO Actualized Cost By Day value shows as ‘0’. Can be used with: IO Dimensions, Dates, IO items (Media Buy, Site, Campaign) |
| IO Group Actualized Cost | The total cost actualized (or used) out of the total ‘IO Capped Cost’ of all the IOs that belong to the same group. This Measurement is intended for use at a Delivery Item level and its value is assumed (or prorated). Calculation: IO Group Share of Total * IO Group Actualized Cost (Accumulative) Can be used with: IO Dimensions, Delivery Entities, Dates |
| IO Group Actualized Cost (Accumulative) | For any particular date, this Measurement shows the sum of all the IO Group Actualized Cost values for all the days which preceded it, from the IO Start Date. Can be used with: IO Dimensions, Dates |
