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Media Transparency Center
The Marketing Cloud Intelligence Media Transparency Center allows you to ingest, unify, and analyze Media Plan and Delivery data to pace, track costs, and effectively optimize your media budgets and campaigns.
For example, if you have a budget for an insertion order (IO), you can compare it to the generated media cost and calculate how much of the budget has been spent and at what rate. If you are at 50% of the allocated time frame and 60% of your budget is already spent on the campaign, you can see an over-delivery and adjust as needed.
- Media Transparency Center Setup
Learn how to set up the Media Transparency Center for the first time. - Creating an IO in the Media Transparency Center
Learn how to create an IO in the Media Transparency Center. - Attaching a Delivery Item to an IO in the Media Transparency Center
Learn how to attach a delivery item to an IO in the Media Transparency Center. - Dimensions and Measurements in the Media Transparency Center
View a list of the available dimensions and measurements in the Media Transparency Center. - Media Transparency Center FAQ
Read our FAQ to learn about the most common Media Transparency Center questions and answers. - Grouping Delivery Data in the Media Transparency Center
Learn about grouping delivery data in the Media Transparency Center. - Actualized and Recalculated Costs in the Media Transparency Center
Learn about actualized and recalculated costs in the Media Transparency Center. - Workspace Settings in the Media Transparency Center
Learn about the workspace settings in the Media Transparency Center.
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