Visualize Your Data with Marketing Cloud Intelligence

Marketing Cloud Intelligence offers many tools so you can get a real-time view of all your marketing data in one place. You get everything from standard key performance indicator (KPI) reporting to complex visualizations required for audience segmentation, customer journey analytics, and predictive modeling. And it’s all done in the Visualize tab in the Marketing Cloud Intelligence platform.

• Get Started
  To get started, learn about visualization elements (collections, pages, and widgets), visualization tools, and how to navigate the Visualize tab in the Marketing Cloud Intelligence platform.
• Collections
  After you connect your data to Marketing Cloud Intelligence, you can start to organize and manage your data for the different departments of your organization—for example, delivery data, cost data, or social impact. The relevant data for each department is managed in separate visualization entities or collections.
• Pages
  Pages segment your collections so you can divide up your data according to your preferences, such as products, campaigns, or social platforms. Each page can be customized and filtered, so you can modify the design and remove any unwanted data. To assist you in dividing the visualization into manageable sections, you can have multiple pages within a collection.
• Widgets
  Widgets are the graphic elements that appear on the page and display your data through pie charts, tables, and bar graphs. Marketing Cloud Intelligence offers multiple widget types: interactive, element, and custom.
• SmartLenses in Marketing Cloud Intelligence
  SmartLenses are predefined dashboard pages that are created for you after a supported data source is created for the first time. After the data source is processed and data is retrieved, a notification appears with a link to the SmartLenses dashboard page. All SmartLenses dashboard pages are hosted under one designated SmartLenses collection.
• Share and Export Pages and Widgets
  After you’re done creating and designing your page, you’re ready to publish and share it with others. Use the Share option to share pages and widgets from the same place.