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Integrate and Analyze Marketing Data with Marketing Cloud Intelligence
With Marketing Cloud Intelligence you connect, harmonize, visualize, and act on your marketing data to optimize performance within campaigns, discover insights in real-time, and then act on them. Learn more about each in the associated help sections.
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Note
Did you know there’s a new way to stay up to date on Marketing Cloud Intelligence features?
Check out Updates Released by Month—your monthly guide to the latest enhancements, new connectors, and feature updates, all in one place.
Tip
Did you know there’s a new and improved Marketing Intelligence?
Built natively on the Salesforce Platform, Marketing Intelligence harnesses the power of Data 360 and Agentforce to boost campaign performance and reduce wasted spend. Check out the Marketing Intelligence Quick Look.
Your Guide to Marketing Cloud Intelligence
- Create a Support Ticket for Marketing Cloud Intelligence
Log a support case to enable permissions or if you are experiencing technical difficulties. - Get Started with Marketing Cloud Intelligence
With Marketing Cloud Intelligence, you can integrate all your data from marketing and advertising platforms, web analytics, CRM, e-commerce, and more. You can then use this unified view of your data to optimize campaign performance and discover and act on insights in real time. - Data Model for Marketing Cloud Intelligence
Marketing Cloud Intelligence pulls data from a variety of sources with different data types. Each one of these different data types has its own unique combination of dimensions and measurements. The dimensions are made up of entities that have a certain relationship, or hierarchy, between them. It’s important to maintain this relationship in Marketing Cloud Intelligence’s database, otherwise the data can get aggregated incorrectly. - Uploading Data in Marketing Cloud Intelligence
One of the most crucial steps when working with Marketing Cloud Intelligence, is uploading data. Since Marketing Cloud Intelligence supports numerous types of data, you can choose from many different ways to upload it. During the upload stage, you can map your data to determine which fields appear in Marketing Cloud Intelligence, and you can even create custom calculated fields to get the most out of your data. All these actions are done in the Connect & Mix tab. - Granular Data Center in Marketing Cloud Intelligence
Granular Data Center is a premium feature designed for ingesting raw data into the system. Due to this data’s granularity, row count can be hundreds of millions or even billions of rows. As opposed to other data stream types, usage and pricing don’t go by the row count but rather by terabytes of storage space. Some examples of data types that work best with Granular Data Center data streams are keyword level data, event level data, log data, and granular geodata. - Dimensions
In Marketing Cloud Intelligence, a dimension is a qualitative non-numerical attribute that provides information about your dataset, for example, campaign name and campaign ID. A dimension can’t be counted, even when it includes a number. For instance, a campaign ID consists of numbers but you can’t calculate them. - Measurements
In Marketing Cloud Intelligence, measurements are quantitative numerical data that you can count, for example, number of clicks and emails opened. Measurements are used to set KPIs and analyze your data. - Visualize Your Data with Marketing Cloud Intelligence
Marketing Cloud Intelligence offers many tools so you can get a real-time view of all your marketing data in one place. You get everything from standard key performance indicator (KPI) reporting to complex visualizations required for audience segmentation, customer journey analytics, and predictive modeling. And it’s all done in the Visualize tab in the Marketing Cloud Intelligence platform. - Analyze Your Data with Marketing Cloud Intelligence
Marketing Cloud Intelligence offers many tools for analyzing your data. All of these tools are found in the Analyze and Act tab. - Harmonize Your Data
Marketing Cloud Intelligence offers multiple tools for harmonizing your data. Because you can upload data from various sources, you need a way to merge the data and provide a complete view of your marketing activity. In most cases, no single data source holds all relevant data on a marketing event or campaign. The data is shared by the multiple platforms that digital marketers use to do things like promoting the campaign on multiple channels. To analyze the full picture, harmonize data from all sources into one. If data isn’t harmonized, you must analyze each source individually—making it a challenge to gain insights quickly and efficiently. - Media Transparency Center
The Marketing Cloud Intelligence Media Transparency Center allows you to ingest, unify, and analyze Media Plan and Delivery data to pace, track costs, and effectively optimize your media budgets and campaigns. - Marketplace Apps and Tools in Marketing Cloud Intelligence
To enhance your marketing intelligence solutions, check out the apps and tools offered on the Marketing Cloud Intelligence Marketplace. Anyone can access the Marketplace, but depending on your user role, your access might be limited.
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