Distributed Multivariate Block

Give Marketing Cloud Engagement business users the ability to interact with content variations using the multivariate content block. First, define a variable and up to 12 value options for the variable. Then, use the variable in your email AMPscript to define content variations, similar to dynamic content. Business users select from the options you define.

Here are examples of how you can use the multivariate content block.

• Subject Line options: Provide your business users with different subject line options.
• Singular or Plural emails: If your organization has individual users and teams of users, you can create a single email template that has a singular and a plural version of the email’s body copy. For example, one version can say, I hope. And another version can say, We hope. Then, users can pick which version to send based on whether they’re acting alone or as part of a team.
• Language: Provide your business users with a list of supported languages so they can choose the email’s language for an individual or a group of individuals.
• Tone: Your organization favors using locked down content over user-created content, but your business users still want some control over the voice and tone of the content they send. Create different versions of email body copy to provide some flexibility without risking brand or legal compliance, such as a formal version, a brief version, and a friendly version.

• Add a Distributed Marketing Multivariate Block
  Follow these steps to add the Distributed Marketing multivariate block to Content Builder.
• Add a Distributed Marketing Multivariate Block to an Email Template
  Add a multivariate block with up to 12 options to your email templates so that business users can choose between content variations.