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Contact Data in Marketing Cloud Engagement
Audience Builder Channels

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Audience Builder Channels

Audience Builder can add filters to your overall population, such as by channel. When Marketing Cloud Engagement includes more than one channel-activated application, the channel selector filter appears in the Filter tab.

Channel Name Channel Application Population Effect
Email Email Studio
  • This option preselects all subscribers associated with Email Studio.
  • The publish action creates an audience data extension in Email Studio.
MobileConnect MobileConnect
  • This option preselects all subscribers associated with the MobileConnect application.
  • The publish action creates a contact list in the MobileConnect application.
MobilePush MobilePush
  • This option preselects all subscribers associated with the MobilePush application.
  • The publish action creates a contact list in the MobilePush application.
Entire Population None
  • This option removes all selection criteria from the filter.
  • The publish action creates a non-sendable audience data extension in Email Studio.
  • The starting population includes subscribers from all channels available in Audience Builder.
Salesforce Salesforce - Sales Cloud
  • This option creates a sendable Salesforce data extension.
  • This option only sends tracking data back to Salesforce for subscribers with Salesforce contact or lead IDs.
  • See Audience Builder Publish to Salesforce.
 
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