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Get Started with Audience Builder
Audience Builder dynamically creates targeted audiences from contacts stored in your account based on stored attribute and behavioral values. Use these audiences to either target or exclude contacts from activities in Marketing Cloud Engagement.
Audiences
The audience represents a basic group of contacts determined by the rules and attributes associated with the audience. The audience dynamically changes the contacts included based on how these attribute and behavioral values change.
Audience Builder Rules
Audience Builder uses rules you assign to create audiences. For example, you can create an audience that includes all contacts who live in Colorado and purchased ski equipment within the past six months. Use that audience to either send a message to those contacts regarding a new offer or to keep them from receiving a "We Miss You" message.
Audience Builder Attributes
Contact Builder stores attribute values for each contact, and Audience Builder uses the values for these attributes to determine whether the contact appears within an audience. For example, if a contact includes a value of Phoenix for Home City, that contact appears in an audience that includes Phoenix residents. If that contact moves to another city and updates that attribute value, a refreshed version of that audience doesn’t include that contact.
