Advertising Audiences

Marketing Cloud Advertising helps you target your digital advertising campaigns across various platforms with Advertising Audiences. These platforms include Facebook, Instagram, Google Ads, LinkedIn, X (Twitter), Pinterest, and Snapchat.

Use Advertising Audiences to:

• Reach existing customers with targeted and specific messaging.
• Acquire new customers by creating seed audiences that can be expressed as lookalike audiences on destination networks.
• Suppress existing customers for acquisition campaigns.
• Re-engage unengaged email subscribers.

You can also configure audiences to refresh automatically. If you discontinue your Ad Studio license, you must delete all audiences and authorized accounts.