You are here:
Advertising Audiences Overview Tab
This page describes the Overview Tab in Advertising Audiences.
The Overview Tab in Advertising Audiences provides a high-level view of your activities, audience status, overall population, best performing audiences, contacts, and errors. From this screen, you can drill down for more details about specific audiences or create audiences.
Audience List View
Click the list view icon to change the view of created audiences to a table format. The page shows the audience information in the following columns:
- Audience name
- Audience status
- Audience count and match
- Date and time of latest refresh
- Date and time audience was created
Audience Card View
New or existing audiences appear in a grid by default. Each tile displays detailed information about the audience including:
- Audience name
- Ad network and name of account
- Audience status
- Total audience count
- Audience match rate
- Pie chart showing the audience match out of 100%
- Date and time the audience was created or last refreshed
From here, you can click the refresh icon to refresh the audience.
Lookalike Audience Cards
New or existing lookalike audiences appear in a grid by default. Each card displays detailed information about the lookalike audience including:
- Audience name
- Source audience
- Audience status and the date time stamp
- Audience size
- Optimized attribute
- The country the lookalike is targeting
- When the lookalike was created
Audience Details Block
The Audience Details block appears when clicking the name of a specific audience, either in card or list view. The view also displays the specifics of the audience. Parameters shown include:
| Parameter | Description |
|---|---|
| Source Audience Count | The total number of members in the source audience. If an audience was created and connected to an Onboarding Partner, the name of the Onboarding Partner is displayed along with the destination ad network. |
| Audience Count | Number of audience members on the ad network. |
| Status of the Audience | Shows whether the audience is active, in draft, error, refreshed, or processing on the destination network |
| Date and Time | Identifies when the audience was created. |
| Description | Provides more information about the audience (optional). |
Notifications
The Notifications panel appears hen the audience is activated and shows audience event notifications settings and the destination email addresses. To edit notification settings, click Change.
