Configure an Audience from Contacts

Configure an audience in Marketing Cloud Advertising from your existing Marketing Cloud Engagement contacts.

1. Select Contacts.
2. Select either Advertising Audiences, MobileConnect, or MobilePush channel.
3. On the Configuration tab, choose the list that you want to use.
4. Click Select.
   

   Tip You can change to a different data source such as a List or Data Extension.
5. Choose an attribute from the selected data extension or list. You can change attributes before saving or activating the audience.
   

   Note If you see a message saying that no attributes were found, either select a different source with the desired attribute or click the trashcan icon.
6. If necessary, repeat steps 1–5 to add a second attribute.
   

   Note You can use a maximum of two attributes. Facebook accepts email address and phone number attributes, while Twitter accepts email address and Twitter ID attributes.
7. Save, exit, or activate the audience.