Configure an Audience from a Data Extension

Use attributes in a data extension to configure an audience in Marketing Cloud Advertising.

Note You can use Data Extensions with Field Level Encryption to create audiences within Advertising Audiences.

1. Select to configure a new or existing audience.
2. Choose Data Extension.
3. Locate the data sources.
4. Click Select.
5. Choose an attribute from the selected data extension. You can change attributes before saving or activating the audience.
   

   Note If you see a message stating that no attributes were found, select a different source with the desired attribute. Alternatively, delete the attribute by clicking the trashcan icon.
6. If necessary, repeat steps 1–5 to add a second attribute.
7. Save, exit, or activate the audience.