Create a Facebook Audience

Create a Facebook audience in Marketing Cloud Advertising.

1. Click Create Audience.
2. Enter a Name and an optional Description.
   

   Note Name is the audience's unique identifier in both the application and in social ad accounts.
3. Select an onboarding partner, if applicable.
4. Choose the destination ad network.
5. Select a Facebook ad account.
6. Accept the Facebook Terms of Service.
7. To select a configuration option for the new audience, click Configure.
8. Or click Save & Close.

• Create an Audience with Facebook Advanced Match
  Create a customized audience in Marketing Cloud Advertising using Facebook Advance Match.