Analytics Builder

Analytics Builder enables you to gain deep insights into the behaviors and interests of your contacts across channels. Use these insights to set marketing goals and refine customer journeys.

With Analytics Builder, you can:

• Measure engagement and performance of your email campaigns.
• Configure dashboard views to visualize data in flexible tables, charts, and graphs.
• Use Collect to view contact behaviors such as clicks and purchases.
• Create targeted audience based on predictive behavior models.
• Track each interaction in a journey and measure progress towards your target in a single interface within Journey Builder.

• Use Standard Reports for Data Management and Analytics
  Marketing Cloud Engagement provides many standard reports to track the effectiveness of your campaigns. You can run reports manually, schedule them to run automatically, and choose who receives the reports. For Hyperforce-supported reports, use Intelligence Reports. When you deactivate a user who created reports, their reports are deleted.
• Get Started with Reports
  The Reports Overview screen provides access to all reports available for Email Studio, Mobile Studio, CloudPages, Microsites, Journey Builder, and Contact Counts.
• Analytics Builder Reports Frequently Asked Questions
  Get the answers to frequently asked questions about the standard reports in Analytics Builder for Marketing Cloud Engagement.