The Einstein Engagement Frequency Dashboard

Use the dashboard to get an overview of sending saturation levels among your contacts. Then analyze the way that your sending frequency affects your contacts’ saturation levels. You can review how your sending frequency has affected engagement including opens, clicks, and unsubscribes, over time. Use the What-If analyzer to help maximize your On Target saturation contact levels. See how contacts are performing across all your journeys.

To access the Einstein Engagement Frequency Dashboard, go to Einstein, and click Einstein Engagement Frequency. Click Email or Mobile. When you click the mobile dashboard, select the app whose analytics you want to see.

Find out how strong your data quality is for email or mobile engagement frequency. Click View Details at the top of the dashboard for data quality scores and tips to improve.

Note When one or more contacts don’t have enough data for Einstein to assign a frequency score, Einstein assigns the score according to global model data. In this case, analytics on the Einstein Engagement Frequency dashboard sometimes don’t match activity-level analytics in a journey.

• What-If Analyzer
  Test future saturation levels corresponding to message frequency using the What-If Analyzer on the Einstein Engagement Frequency dashboard. The goal is to maximize the On Target contacts in your business unit. Use the bar chart to predict how many contacts you can move from Saturated or Undersaturated to On Target.