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Einstein Copy Insights Dashboard
Review insights about the subject lines that your organization’s emails use and test subject lines that you plan to include in upcoming messages. See top performing and most used subject lines, as well as insights derived from language factors, emotional tone, and phrases within a subject line.
Use the Einstein Copy Insights dashboard to examine several factors relating to your emails’ subject lines. If you understand how an email’s subject line affects engagement with the email, you can craft more engaging subject lines to increase engagement.
The subject lines and the associated engagement rates and send totals shown sometimes don’t match the results that appear in other analytics tools. When Einstein detects similar or identical language, Einstein automatically groups those subject lines together and calculates a single average engagement rate.
Considerations
- Einstein doesn’t consider transactional, test, or bounced sends.
- Einstein doesn’t consider commercial sends to fewer than 30 subscribers.
- A blank space (___) in a subject line indicates that Einstein has identified and consolidated similar language elements. For example, proper names, offer values, or product names are typically consolidated.
- Analytics are updated weekly.
- The Performance Tester is available only to accounts that opt in to global models.
| Dashboard Widget | Description |
|---|---|
| Subject Line Analytics | Review best performing subject line language sorted by engagement rate or number of associated messages sent. |
| Language Factor Insights | Find out which qualities in your subject lines spur engagement. These insights include an impact metric to show whether the factor has a positive or negative impact and to what degree this factor impacts engagement. |
| Emotional Tone Insights | See which emotional tones Einstein finds that your subject line language aligns with and its impact on performance. The size of each emotional tone’s circle represents the number of subject lines that include that tone. |
| Top Performing Phrases | Understand which one-, two-, and three-word phrases in your subject lines make an impression on subscribers. When you select a two- or three-word phrase, only the words that appear consecutively in your subject lines appear. |
| Most Frequently Used Phrases | See which commonly used phrases in your subject lines prompt engagement and if that engagement is better or worse than the average engagement rate. |
