Einstein Engagement Scoring Dashboard

Use the dashboard to view engagement predictions for email and MobilePush channels, including the likelihood to click an email or spend time in a mobile app, and other key performance indicators (KPI). To enable Web Conversion scoring, implement Collect Tracking Code. You can analyze subscriber Persona changes over time.

To access the Einstein Engagement Scoring dashboard, go to Einstein and click Einstein Engagement Scoring. Then, click a tab to choose the message channel dashboard to show. On the mobile dashboard, select an app to view predictions.

Each engagement prediction tile displays:

• Activity Prediction: Average likelihood for each engagement metric over the next 7 days
• Change vs Last Week: Change in the average prediction week over week
• Audience Health Indicator: Assessment of audience health for each engagement metric benchmarked against email and mobile industry standards
• Model Confidence Indicator: Relative predictive strength of your subscriber engagement scores

Note The engagement score isn't a percentage, so it won't necessarily equal 100. Most scores are under 200, but can sometimes be higher.

• Einstein Engagement Scoring for Email Dashboard
  On the email dashboard, get email engagement prediction data that groups contacts into a persona based on engagement thresholds. Use detail pages to dig into prediction specifics and audience health.
• Einstein Engagement Scoring for Mobile Dashboard
  On the mobile dashboard, predicted app engagement groups contacts into four segments based on engagement thresholds. Thresholds are shown beneath each segment.
• Einstein Engagement Scoring Model Confidence
  Model confidence is a way to express the relative strength of a prediction generated by a model. Understanding the concept can help you interpret Einstein Engagement Scoring for email model confidence scores.