You are here:
Enable Einstein Generative AI in Marketing Cloud Engagement
Enable Einstein generative AI features to create subject lines and body copy in Einstein Copy Insights and Content Builder. When you use Einstein generative AI instead of a generally available service such as OpenAI, you’re protected by the Salesforce Trust Layer.
Generative AI is known to include inaccurate or harmful responses. Always review the output for accuracy and safety. When using Einstein generative AI features, you assume responsibility for the output.
To use Einstein generative AI features, enable both Einstein Copy Insights and Einstein generative AI. Follow the steps outlined in Set Up Einstein Copy Insights, and then turn on Einstein generative AI features.
In Einstein Copy Insights setup, you can export generative AI data to support your safety compliance efforts. Export comprehensive audits of the past 90 days of generative AI content, including inputs, outputs, and user feedback. Review the audit to ensure alignment with your brand guidelines and consistency across all AI-generated content.
