Marketing Cloud Engagement Einstein Generative AI Limits

Einstein generative AI features are included in Corporate, Enterprise, and Enterprise + editions. Using Einstein generative AI to create subject lines or body copy options constitutes a generation. To prevent misuse, each Enterprise account is capped at 10,000 generations, giving you plenty of ability to use your creativity and harness the power of Einstein to improve your marketing copy.

You can’t currently monitor your data usage in Marketing Cloud Engagement, but your Salesforce Account Executive is notified of overages if you do reach the limit.

An API call is made each time a marketer clicks the Create button in an Einstein generative AI feature, and a set of results is provided. Subject lines and body copy provide five options per click. The five results constitute one generated API call.