Einstein Generative AI in Marketing Cloud Engagement

Use Einstein generative AI to create and personalize nearly-there drafts of message copy, already contextualized and grounded in your Salesforce data. In Einstein Copy Insights, you can test, copy, and download your generated subject lines and body copy. In Content Builder, quickly create subject lines and body copy to use in your messages. An optional Typeface add-on provides generative image capabilities using a content block in Content Builder.

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• Enable Einstein Generative AI in Marketing Cloud Engagement
  Enable Einstein generative AI features to create subject lines and body copy in Einstein Copy Insights and Content Builder. When you use Einstein generative AI instead of a generally available service such as OpenAI, you’re protected by the Salesforce Trust Layer.
• Brand Settings and Personalities
  Define your organization’s brand identity and add the personalities to use when generating tailored content. In addition to the provided Professional and Casual personalities, you can create up to 10 more personalities to match your needs. Then use Einstein generative AI features to create messages that reflect what you want to convey to your customers.
• Set Up a Brand for Generating Content
  Define your organization’s brand identity and personality. In addition to the provided Professional and Casual personalities, you can create up to 10 more personalities to match your needs. Einstein generative AI features use the information to create messages that reflect what you want to convey to your customers. You can set any personality as your default.
• Marketing Cloud Engagement Einstein Generative AI Limits
  Einstein generative AI features are included in Corporate, Enterprise, and Enterprise + editions. Using Einstein generative AI to create subject lines or body copy options constitutes a generation. To prevent misuse, each Enterprise account is capped at 10,000 generations, giving you plenty of ability to use your creativity and harness the power of Einstein to improve your marketing copy.