Einstein Messaging Insights

Einstein Messaging Insights alerts you to changes in your marketing performance no matter where you are in Marketing Cloud Engagement. The Einstein notifications badge appears in the header, where it’s constantly accessible to let you know how your email sends and journeys perform. When an anomaly occurs, the notifications badge alerts you. Go to the insights hub for more information about quantifying your results.

Einstein monitors the engagement rates (opens, clicks, and unsubscribes) of your email sends, including batch sends and journey sends. When Einstein Messaging Insights finds an anomalously high or low result compared to the expected values, it generates an insight. The insight denotes the anomaly and its context.

Example

A marketer at Northern Trail Outfitters created a journey that sends a weekly deals email to customers each Monday. The marketer logs in to Marketing Cloud Engagement after a long holiday weekend, and the Einstein notifications badge shows that insights are waiting. The marketer clicks the badge and insights like the following appear.

High Engagement Rate for Journey “Weekly Deals Email”

18.25% higher than expected

The marketer then clicks the insight to find out more about it.

Now the marketer is aware of over- or under-performing emails, and for batch email sends can understand some of the key underlying factors. Marketers can then calibrate their journeys or sends to make sure that they perform at their peak.

• Set Up Einstein Messaging Insights
  Einstein Messaging Insights is turned off by default for all units in an enterprise. Insights that relate to sends or journeys within a business unit are visible to all users in the business unit.
• View Einstein Messaging Insights
  Check out recent insights by clicking the Einstein notifications badge that appears in the header. Or navigate to the insights hub to review insights and quantify your email send and journey results with more information.
• The Einstein Messaging Insights Dashboard
  See more insights in one place and find out more about each insight on the Einstein Messaging Insights dashboard. Click an insight to access contributing factors that influenced the send’s performance.
• Einstein Messaging Insights Model Card
  The model in this card analyzes message engagement rates and notifies marketers when anomalies in their marketing performance occur.