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Automatically Deactivated Automations
When an automation fails repeatedly over an extended time period, the automation is deactivated to improve system stability and performance. When an automation is deactivated, you receive an email notification to the email address entered in the automation’s Notification Settings > Runtime Error or Skipped Run box. An inactive automation can’t run again until it’s fixed and reactivated. This feature is turned on for all accounts and can’t be turned off.
An automation is deactivated when it meets both of these criteria.
- Fails at least 30 consecutive times
- Has a 100% failure rate for at least 30 days
Failures caused by system errors don't count toward either of these metrics.
To identify an error’s cause, locate the failed automation in the Overview section of Automation Studio. Errors are listed in the Progress column and appear in red. Hover over an error to view the cause.
After you fix the automation, go to the Workflow tab for that automation, and select Active to reactivate it.
