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Automation Studio Activities Reference
Learn more about the activities that are available in Automation Studio.
These activities are available for use in an automation.
| Activity Name | Description |
|---|---|
| Refresh Group | Reapplies rules in a group definition to create a subset of subscribers in a list. Before you can use a group refresh activity, you must create a group definition in Email Studio. |
| Send Email | Choose and configure an email message to send on its own or in sequence according to a schedule. Configuring the Send Email Activity creates a Send Definition that you can use in other automations. |
| SQL Query | Retrieves data extension or data view information according to criteria you set, then includes that data in a data extension. Use SQL to create the query used in this activity. You can run up to 40 filter activities and query activities simultaneously. Activities over this limit are queued. |
| Data Copy or Import (formerly Import File) | Updates a subscriber list or data extension using an external file. Create a copy of a data file or import definition to copy large datasets by using the data extension as the source. To access Salesforce Objects and Reports, navigate to Interactions in Email Studio. |
| File Transfer | Unzips or decrypts a file from a configured file location. |
| Script | Executes your Server-Side JavaScript to accomplish tasks in an email or landing page. |
| Filter | Applies a data filter to create a group or data extension containing records that meet a set of criteria. You can run up to 40 filter activities and query activities simultaneously. Activities over this limit are queued. |
| Data Extract | Creates a file to use outside of the application. This activity can also be used to transform an XML file to a comma-delimited, tab-delimited, or pipe-delimited file for import into your account. |
| Wait | Sets an automation to wait for a specific duration, or until a specific time, before continuing. |
| Report Definition | Defines the parameters for running a report one time to be used every time the report is run using the activity. To run a standard or custom report, create a report activity. |
| Refresh Mobile Filtered List | Ensures that your Contact lists are up to date according to the filters used to create the list. |
| SMS Activity | Initiates an SMS message. |
| Send GroupConnect | Initiates a GroupConnect message. |
| Verification | Avoid unintended outcomes by setting conditions for a data extension used in the automation. |
| Contacts to Business Unit mapping | Maps existing Contacts to selected Business Units to maintain Brand and GEO boundaries while activating segments in Data 360. |
More Activities
More provisioning is required to access these activities. Contact your account executive for more information.
| Activity Name | Description |
|---|---|
| Fire Event | Signals that new contacts were added to a data extension used as the event source in a journey. The newly added data is then sent into journeys whose entry events are configured to detect changes in this data source. |
| Journey Entry: Audience | Added to automations that populate audiences in Journey Builder. When a journey uses an audience as its entry source, this activity is added to the automation that updates the audience. Access a direct link to the journey populated by this activity by clicking the activity name. |
| Send Salesforce Email | Initiates a send from a Sales or Service Cloud account. |
Note Automation Studio audiences are evaluated and processed for entry according to the
schedule of the source automation, which is set in Automation Studio. When the Journey
Entry: Audience activity is included in an automation, contacts enter the journey according
to the schedule set in that automation.
Note Organizations that use Marketing Cloud Connect can access the Send Salesforce Email
Activity.
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