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Filter Activity
Apply the logic of a data filter you select to create a group or data extension in Automation Studio. Filtering subscribers or contacts makes targeting specific subscribers or contacts based on their attributes and other conditions easier.
Note The Filter activity always overwrites existing rows in the data extension.
Considerations
- Data filters are created in Email Studio. Create the data filter you plan to use in the filter activity before configuring the activity.
- If you select a filter that is based on profile attributes, select the list to segment with the filter. Provide a name for the group that contains the resulting segment.
- If you are filtering a data extension, a new data extension is created as a destination for filtered contact records. Select the data filter and provide a name for the data extension where the resulting segment is added.
- The Filter activity has a timeout of 2 hours.
- Create a Filter Activity
Apply a data filter to create a group or data extension containing records that meet a set of criteria. For example, use a Filter activity in Automation Studio to sort out subscribers from a larger subscriber list.
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