Create a Campaign in Marketing Cloud Engagement

Create a campaign in the Campaigns app.

1. Open the Campaigns app, and click Create Campaign.
2. Perform these actions on the Create New Campaign page.
   1. Give your campaign a name that makes it easy to identify. You can enter up to 50 characters.
   2. Add an optional description to identify the purpose of the campaign.
   3. Assign a calendar color to your campaign.
   4. Choose when to begin the campaign.
   5. Choose a campaign owner.
   6. Assign the campaign an optional unique code so that you can identify it in your reports.
   7. If you use tags to organize and track campaigns, select the tags.
3. Save the campaign.