Attribute Group Creation in Contact Builder

Attribute groups enable you to organize your data in Contact Builder. Each attribute group includes a data model consisting of data extensions linked to either the contact record or other data extensions. You can create attribute groups including all relevant data extensions at the same time to ensure that all necessary data resides in the correct group.

After you create your attribute group, you can perform either one of these procedures and begin creating your data model:

• Create a data extension linked to the contact record.
• Link an existing data extension to the contact record.

You can also use templates containing predefined attribute groups within Contact Builder.

These templates include existing data relationships, and you can customize these attributes and relationships as needed.